Open as App, a SaaS platform for no-code app creation, announced the appointment of Michael Stoelwinder as CEO with the effect of April 1st, 2021. Michael’s priority will be to drive and expand Open as App’s self-sign-up business and product-led growth strategy. He succeeds Markus Pöhlmann who moves on to be a member of the Open as App board.

Michael Stoelwinder, CEO, Open as App
Michael Stoelwinder is new CEO of Open as App

Michael Stoelwinder brings a wealth of experience in product-led growth strategy and operations in prime internet marketplaces and digital businesses, joining from the Scout24 group. He had leading roles at ImmoScout24 and AutoScout24 serving as Vice President Consumer and Chief Product Officer. Prior to these appointments, he already had been responsible for managing and growing user retention, pricing, CAC, and customer experience at several online platforms and marketplaces in Australia and Europe.

The German Start-up Open as App closed a 5.2 million Series A fundraising in 2019 with VCs Ventech, Senovo, main incubator, and others. The platform enables the direct transfer of existing business data and logic into mobile and web embedded apps, for powerful offer calculators, time tracking tools, product configurators, and many more. Among Open as App customers are global enterprises, family-owned businesses, and small organizations in Europe and the US like Armstrong International, ARAG, Siemens Financial Services, Heinrich-Meyer-Werke Breloh, or RCG Valuation. With no-code apps, they drive innovation, close sales deals faster, and instantly improve customer services and processes without the need for additional IT resources.

“Michael has a proven track record for intensive user growth and retention. His success as a product leader across several international marketplace platforms will be of great value in leading Open as App’s expansion.”

Stephan Wirries, Partner at Ventech

„Open as App has already shown huge potential to become one of the top SaaS platforms for no-code app creation. With Michael Stoelwinder in the lead, we are confident to achieve this.“

Christoph Osburg, Senior Investment Manager at main incubator

“Open as App empowers everyone to build apps. This helps smaller businesses, in particular, to do more for their customers and remain competitive. Now, Open as App is ready to approach a broader scale market. Leading Open as App into this new phase is extremely exciting”

Michael Stoelwinder, CEO of Open as App

About Open as App

Open as App is a No-Code platform for automated app creation. Founded in 2016, the German startup enables companies to automatically create business apps, productively use their business data everywhere, and significantly accelerate their digitalization. Using a globally unique technology, Open as App automatically transfers database and Excel content, such as diagrams and formulas, into user-friendly apps with comprehensive business functions. These apps are immediately available on all major platforms – natively in both iOS & Android, and on the web. The control over the data and the users will remain with the company. Leading companies such as ARAG, IWIS, and Siemens Financial Services are already using Open as App.

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