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Marketing your business is the best way to consistently grow your pool of loyal customers. By expanding the scope and impact of your brand, you can turn random people into customers and even fans. The most effective businesses employ multiple marketing tactics across various distinct platforms, using every trick in the book to reach as many people as possible.  

When using multiple strategies at once, you need a way to determine which techniques are proving most effective. It’s difficult to know ahead of time how potential customers will respond to particular marketing schemes. You might think a comical online ad will work wonders, and you might be confident your recent radio commercial was a hit, but you need cold, hard data to confirm these assumptions. That’s why measuring your marketing efforts is so crucial.  

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Marketing is simultaneously an art and a science. You need creativity to come up with catchy phrases, arresting images, and advertising campaigns that stand out from the pack. You also need to carefully measure and analyze the impact of every decision so that you know what’s working and what isn’t. User-friendly apps can help you create the marketing dashboards necessary to track key statistics and make the right choices.  

Apps provide an easy way to create a marketing analytics tool for your business. With Open as App, you can turn your existing data files into applications. These apps are available offline, and you can share them with whoever you want within your organization. Creating the apps is simple and easy with no coding required. If you prefer to use an existing template, you can also download one of the premade apps that we’re currently offering customers. Whichever route you choose, Open as App can play a key role in tracking your company’s KPI marketing metrics.  

Marketing Dashboards 

To properly assess the performance of various marketing initiatives, you need a simple, easy way to visualize the relevant data. This is where a digital marketing dashboard can prove such an important tool. By gathering statistics and presenting them in a shared space, dashboards allow you to draw sound conclusions and make smart decisions.  

When measuring marketing performance, you’ll have to decide which KPIs (key performance indicators) to consider. For social media campaigns, you might focus on likes, follows, and other signs of engagement. For online advertisements, views and click-through rates might be more important. Ultimately, the goal is to measure the KPIs that truly reflect the effectiveness of each campaign. 

To simultaneously measure the performance of multiple marketing channels, you’ll need to use several different tools. While a general marketing dashboard is certainly convenient, you can gather more information by employing a different dashboard for each channel that you’re trying to measure. This multifaceted approach will give you more detailed insights into your overall marketing strategy.  

SEO Dashboard 

SEO (search engine optimization) is a major component of marketing in the digital age. Simply creating online content and publishing it on your website isn’t enough to secure positive results. You also need to employ SEO tactics to give your pages as prominent a position as possible and attract users’ attention. An SEO dashboard will allow you to track key metrics and improve your digital tactics. 

 A typical SEO dashboard will include vital statistics such as impressions, click-through rates, and bounce rates. You can also track keyword performance to optimize written content. By staying on top of these SEO metrics, you can adjust your strategy and attract more customers to your brand.  

SEA Reporting 

SEA (search engine advertising) is an excellent method for attracting web users to your branded pages. Unlike SEO, this type of marketing isn’t free. Each advertising campaign will bring a cost. Measuring the success of your ads is the only way to know whether you’re getting a return on your investment.  

You can use an SEA reporting dashboard to measure every aspect of your Google ad performance. Cost-per-click shows you how much you’re spending to attract each user. More nuanced statistics measure the conversions and impressions your ads are producing. This data will tell you whether you should downsize or enlarge your SEA campaign. 

Social Media Campaign Reporting 

Social media is a primary tool for today’s marketers. Platforms like Facebook, LinkedIn, Instagram, and Twitter give businesses a constant way to communicate with potential customers. While posting on these social networks is easy, actually engaging and converting users is a challenging task. Reporting is essential to developing an effective social media campaign. 

A comprehensive social media dashboard should include statistics for every platform that your business uses. Obvious metrics include likes and comments, but – especially for paid social media ads – can also measure click-through rates, impressions, and conversions. By consistently checking how your posts and campaigns are performing, you can mold a long-term strategy that produces optimal results. 

Website Analytics Report 

Your website represents the hub of your brand’s online existence. This is where outlying campaigns are likely to send users. It’s also where branded pages direct users to shop online or visit your physical locations. To make sure this essential digital infrastructure is operating at peak capacity, you’ll have to stay on top of the data. 

Not only can you measure how many people visit your site, but you can also study their behavior. A detailed website analytics report will tell you which pages people visited and how long they spent on each one. This information demonstrates which pages are adding value and which are being ignored. Once you know what users are mostly interested in, you can adjust your website to match their preferences and drive increased conversions.  

Digital Marketing KPI 

When you’re trying to measure and assess your overall marketing efforts, there are countless KPIs to consider. To draw meaningful conclusions, you’ll have to prioritize certain measurable data points over others when assessing each portion of your general marketing scheme. If you don’t think carefully about selecting KPIs, you’ll find yourself in a swamp of data with no way to make sense of all the information at your disposal. 

The KPIs you choose to measure and analyze should depend on the nature of each report. Social media reporting, for example, should focus on engagement metrics. With website analytics, you should pay more attention to behavior-related statistics. By drawing on a wide variety of reporting tools and mechanisms, you should be able to amass all the information you need.  

Automated Marketing Reporting 

Collecting, organizing, and analyzing marketing reports is often a time-consuming process. Many businesses use a variety of reporting tools and collect information in unwieldy digital spreadsheets. This methodology requires manually inputting countless figures, and it’s hardly efficient. In the era of user-friendly apps, there’s no need to undergo such a cumbersome process.  

With their endless text and mind-numbing complexity, spreadsheets are far from an optimal platform for analyzing data. Apps can take all that same information and make it visually appealing. Suddenly, lengthy lists of numbers can become a simple graph. Not only does this represent an aesthetic improvement, but it also makes it easier to analyze data and make the right decisions.  

Open as App allows you to seamlessly convert your spreadsheets into ready-to-use apps. You can also download the premade Marketing Report App and input your data. Both custom and premade apps will optimize the reporting process and allow you to boost your marketing performance.  

The future belongs to businesses that properly leverage technology. You can’t afford to lag behind while competitors move to more efficient methods. By exploiting the power of apps, you can make your marketing reporting faster and more effective. The positive effects will reverberate throughout your business.